Through 2018 we have loved finding and then working with smaller British stationery designers who are up and coming in the market. We met Cath from Sadler Jones earlier in the year at a trade show and knew we had to stock her designs with strong monochrome styles and bold typography.
As part of our Meet the Designers series here’s her story.
How did you start your career in design?
At school I always loved art and computing but didn’t really know what direction to take it in. At university I studied interactive design and always thought I’d have a career in more digital/web design. I spent a year living in Canada and came back and took a job as a junior designer in a large greetings company. It was there I found my love for the stationery industry!
What inspired you to set up your own business?
I had worked in the industry for 10 years for various greetings/stationery companies but decided I wanted to make the move from London back to my hometown of Cardiff. I’ve always had a real passion for small businesses and spent years following the success stories of independent entrepreneurs. It’s hard work running your own business, but the satisfaction you get from achievements makes it worth it!
The Stationery and greetings card market is very competitive so how do you try and stand out?
I try my best to find inspiration from outside the industry – I love to look at home décor, the fashion industry, branding and more traditional graphic design to come up with ideas for my new ranges.
We came across you at one of the trade shows and loved your products, so how much work is involved in getting ready for a trade show?
So much hard work! I think my first ever show (PG Live 2017) was the most nerve-racking, I felt like an imposter! But now I’m three shows down I enjoy it so much more, and you start to get into the swing of things in terms of prep and planning.
What does a normal working day look like in the world of Sadler Jones?
Hectic! When I first started I had visions of myself sat calmly in the studio designing ranges (I don’t know why as every studio I have worked in has been pretty busy!) In reality I’m running around the place packing orders, spending most of the day emailing and doing admin/logistics. I quite often then go home and work on design in the evenings.
What do you see as the design trends coming through in the stationery and card market for 2019?
Lots of bold and sassy female designs – all the girl power!
If you could describe your brand in 3 words what would they be?
Oh that’s hard! Fun, contemporary and full of paper goodness?!
Thanks Cath no doubt we will catch up with you at the Trade Shows again in January and good luck for the New Year